Study Document
Marketing Mix Analysis of the Research Paper
Pages:4 (1730 words)
Sources:5
Subject:Marketing
Topic:Marketing Mix
Document Type:Research Paper
Document:#14211033
Brand equity of trusted advisor for CRM application delivery.
Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000)
References
Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43-57.
Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.
Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.
Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D
Katzmarzik, a. (2011). Product differentiation for software-as-a-service providers. Business & Information Systems Engineering, 3(1), 1-31.
Joseph, J.V. (2009). Reconciling marketing vs. branding return on investment. Rochester, Rochester, NY.
Yoo, B.,…
Sample Source(s) Used
References
Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43-57.
Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.
Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.
Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D
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