Studyspark Study Document

Fitness Clubs Essay

Pages:3 (912 words)

Subject:Health

Topic:Pilates

Document Type:Essay

Document:#80586633


fitness facilities in New York City. One of these will be a Bally's and the other a YMCA. The two clubs and their programs will be subject to comparison.

One of the signature elements of Bally's is that it has a customized fitness plan option, something that is common throughout all Bally's in the chain. This plan takes information about you and your fitness goals, and then seeks to determine an optimal plan for you. The plan can encompass a wide range of programs -- it essentially serves as the basis for a new customer to have a formal structure to their workouts. In this, Bally's seeks to gain some measure of competitive advantage by taking an active role in working with the customer to ensure that the customer is able to meet their fitness goals.

Bally's offers the standard amenities of a modern fitness club, including a large room of cardio equipment, free weights, and space for classes. The fitness trainers are accessible in particular when you work with Ballys on a fitness plan. The personal trainers are trained in motivation as well as fitness, and they come with added cost. The facility offers a number of different classes, intended to provide a high level of diversification in exercise forms. Pilates, yoga, kickboxing and more are offered in order to give a wide range of choices, to suit all different fitness tastes and objectives.

Membership is available at Ballys in a number of forms, so that people can try before they buy, or can come to Ballys even as a temporary visitor to New York. But overall, the facility was sort of small and stuffy -- not that important from an exercise standpoint but maybe from an aesthetic point-of-view. The personal trainers seemed competent and willing to work within the framework of your fitness plan, but you did not need to have a trainer in order to join or to work out there.

The other gym I tested out was the YMCA. The YMCA has a wide range of community programs, not just exercise, so in that it is more like a community center than just happens to have fitness facilities. I am not sure if this is bad for the vibe in there, since there seemed to be some segregation between people who were there for the workouts and those who were there for other purposes. The YMCA again has the fairly standard fitness facilities, in seeming abundance. It also offers personal trainers to help you with your fitness goals, but does not have a formalized plan like Bally's has.

There are a number of programs available at the facility as well. These include pilates courses and yoga, but there are also…


Cite this Document

Join thousands of other students and "spark your studies."

Sign Up for FREE
Related Documents

Studyspark Study Document

How Hong Kong Responds to Fitness Clubs

Pages: 25 (7625 words) Sources: 20 Subject: Business Document: #32408791

Fitness Industry in Hong Kong Hong Kong is a densely populated, coastal city in Asia, where both Eastern and Western cultures meet. In this city-state of 7 million persons, the potential for the fitness industry (fitness clubs) to find consumer demand is evident in the government's recent emphasis on health and fitness as well as the entertainment industry's usage of body image to convey an impulse among consumers to mimic

Studyspark Study Document

Fitness Trends: Dvds and Their Spinoffs --

Pages: 5 (1699 words) Sources: 5 Subject: Sports Document: #62207002

Fitness trends: DVDs and their spinoffs -- where is the fitness industry going Recent trends in the fitness industry Recently, the fitness industry has seen an explosion of interest in home workouts. People can get fit in the privacy of their own home, without judgment, on their own schedules. Convenience, it is hoped, will lead to greater fitness. "An estimated 311 million Americans have health club memberships -- bringing in about $2.6

Studyspark Study Document

Snap Fitness Franchise Opportunities With Snap Fitness:

Pages: 6 (1647 words) Sources: 3 Subject: Business Document: #99735841

Snap Fitness Franchise Opportunities with Snap Fitness: A Cost Assessment and Financial Feasibility Analysis Owning a business can be a ticket to financial independence and the freedom that comes with not having a boss, but before this level of success can be reached a great deal of hard work and careful planning are necessary. A franchise can help to simplify or outright solve many of the problems involved in starting and maintaining

Studyspark Study Document

Bally Total Fitness - Branding

Pages: 5 (1444 words) Sources: 1+ Subject: Sports Document: #51091786

Following our new philosophy, we are expanding our reach to target more people who have a need for health and wellness in their lives." (RedNova website, 2004) C. Point of difference - The crux of the brand's functional attributes or expertise e.g., what is the brand uniquely good at?) The Bally Total Fitness campaign has a unique way of reaching consumers through down-to-earth advertisements. Furthermore, their unique combination of Dynamic Personal

Studyspark Study Document

Innovation at 24-Hour Fitness Innovation Is Important

Pages: 3 (751 words) Sources: 3 Subject: Business - Advertising Document: #51263075

Innovation at 24-Hour Fitness Innovation is important for any business in any industry, yet it is easy to become complacent and to forget about the needs of innovation as long as the money keeps coming in. If a company continues to make sales, pay its employees, and turn a profit for shareholders, investing the time, energy, and resources into effective innovation can be difficult. In a highly competitive industry like that

Studyspark Study Document

Football Soccer Clubs' Revenue Football Soccer Gamer

Pages: 5 (1525 words) Sources: 5 Subject: Sports Document: #41044993

FOOTBALL (SOCCER) CLUBS' REVENUE Football (soccer) gamer has become one of the lucrative fields within UK, providing thousands of people with livelihood. It has also formed the basis of economic framework keeping the flow of revenue to the UK government at very promising standards. Despite the fact this huge income is mostly enjoyed by the bigger football clubs, the amateur community clubs also have a lot to share from this experience.

Join thousands of other students and

"spark your studies".