Communications Business What Are the Term Paper

Disney is an excellent example of this -- it produces children's cartoons, children's and adult films, hosts several theme parks, publishes books, videos, and toys, as well as owns ABC.

Vertical integration, within its sphere, seems most immediately damaging to competition. Google has effectively vanquished its competition within the search engine market. Disney has considerable competition in the sphere of network programming with CBS and NBC, and other movie studios compete with it for dominance of the cinema. However, in terms of the competitive market of ideas in a democracy, horizontal integration seems more dangerous. When you turn on the television, surf the Internet, listen to the radio and open up a newspaper, and hear these diverse media blare the same headlines, many stories are likely to be lost, as well as different points-of-view. Very few people only access one type of media, so if one firm dominates a single market, consumers at least have access to other ideas, in other media venues.