Study Document
Business News Stories Recent Business Thesis
Pages:2 (630 words)
Sources:1+
Subject:Business
Topic:Business Operations
Document Type:Thesis
Document:#13821646
Integrated communication allows for more seamless interaction with stakeholders, and thus a strong communication strategy is necessary for modern strategic stakeholder management. Even in the midst of globalization, stakeholders can still weigh in heavily in the direction and practices of a business. This is the main topic of the article "Stakeholder Forum Calls for Review of Eskom's New Build Programme." In this article, stakeholders are shown as exercising their power by questioning Eskom's recent move to develop new housing and commercial buildings. Fearing their money was being spent too liberally, stakeholders in Eskom came together and requested further review before the program was implemented. This shows the continuing power of the stakeholder even in modern business.
The nature of business is changing on a global scale. Yet, it is clear that certain elements of traditional business still play a key role in this new context. Protecting and giving back to local communities is still key, as well as protecting the interests of the internal stakeholders.
References
Columbine, Nicci. (2009). Elevating the role of corporate communication to improve stakeholder engagement. Biz Community. Retrieved November 18, 2009 at http://www.bizcommunity.com/Article/196/18/41912.html
Creamer Media Reporter. (2009). Stakeholder forum calls for review of Eskom's new build programme. Engineering News. Retrieved November 19, 2009 at http://www.engineeringnews.co.za/article/stakeholder-forum-calls-for-review-of-eskoms-new-build-programme-2009-11-19
Connolly, Peggy. (2009). Global stakeholder influence examined in new Boston College report. CSR Wire. Retrieved November 19, 2009 at http://www.csrwire.com/press/press_release/28216-Global-Stakeholder-Influence-Examined-in-New-Boston-College-Report
Gupta, Indrajit. (2009). Business as a force of good. Forbes India. Business. Retrieved November 18, 2009 at http://business.in.com/column/column/business-as-a-force-of-good/7002/1
O'Donoghue, Amy Joi. (2009). Groups challenge state-issued strip-mining permit. Deseret News. Retrieved November 19, 2009 at http://www.deseretnews.com/article/705345771/Strip-mining-permit-challenged.html
Sample Source(s) Used
References
Columbine, Nicci. (2009). Elevating the role of corporate communication to improve stakeholder engagement. Biz Community. Retrieved November 18, 2009 at http://www.bizcommunity.com/Article/196/18/41912.html
Creamer Media Reporter. (2009). Stakeholder forum calls for review of Eskom's new build programme. Engineering News. Retrieved November 19, 2009 at http://www.engineeringnews.co.za/article/stakeholder-forum-calls-for-review-of-eskoms-new-build-programme-2009-11-19
Connolly, Peggy. (2009). Global stakeholder influence examined in new Boston College report. CSR Wire. Retrieved November 19, 2009 at http://www.csrwire.com/press/press_release/28216-Global-Stakeholder-Influence-Examined-in-New-Boston-College-Report
Gupta, Indrajit. (2009). Business as a force of good. Forbes India. Business. Retrieved November 18, 2009 at http://business.in.com/column/column/business-as-a-force-of-good/7002/1
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