Persuasion is the cornerstone of advertising. Using the classic rhetorical devices of pathos, ethos, and logos, advertisers create emotionally powerful campaigns designed to change the ways consumers—or voters—think, act, and feel. The goal of advertising is … and lasting behavioral change. One print advertisement by the organization Moms Demand Action for Gun Sense in America demonstrates the deft implementation of pathos, ethos, and logos in a striking visual campaign.
In one Moms Demand Action ad, for example, two school children—both girls—sit cross-legged on the … line, “Guess which one” is rendered in red text. The “Little Red Riding Hood” advertisement is effective because of the skillful combination of pathos, ethos, and logos.
Logos refers simultaneously to the use of logic and language in persuasive advertising campaigns like the Moms Demand Action “Little … the primary subject: the safety of children. Symmetrically composed, the visual elements of the advertisement parallel its……
“Gun Control PSAs By Moms Demand Action Are Striking And Powerful.” HuffPost. April 15, 2013. https://www.huffingtonpost.com/2013/04/15/gun-control-psas-moms-demand-action-for-gun-sense-in-america_n_3082504.html
...Pathos My Criteria for Quality in Film 2
The period between 1970 and 2000 marked a significant change in the film industry as it was the second Golden Age of Hollywood. During this period, filmmaking experienced significant growth due to experimentation with new ideas. The experimentation not only facilitated the production of new movies, but also resulted in changes that included the incorporation of global prestige. This period is regarded as the second Golden Age of Hollywood because the old studio systems that dominated 1930s films broke down totally. In addition, the period was characterized by loosening of restrictions on obscenity, sexual content and violence (A&E Television Networks, 2018). As a result, film directors started making groundbreaking controversial content while others retained a romantic theme in their movies.
One of the directors who played a critical role in ushering the second Golden Age of Hollywood is George Stevens. Stevens shot never-ending……
A&E Television Networks. (2018, August 21). Hollywood. Retrieved November 6, 2019, from https://www.history.com/topics/roaring-twenties/hollywood
Eyman, S. (2004, November 29). First Biography of Stevens, His Reputation on the Ropes. Retrieved November 6, 2019, from https://observer.com/2004/11/first-biography-of-stevens-his-reputation-on-the-ropes/
Journeys in Classic Film. (2013, June 28). The Only Game in Town (1970). Retrieved November 6, 2019, from https://journeysinclassicfilm.com/2013/06/28/the-only-game-in-town-1970/
Pfeiffer, L. (2015, November 15). Review: “The Only Game in Town” (1970) Starring Elizabeth Taylor and Warren Beatty on Blu-Ray from Twilight Time. Retrieved November 6, 2019, from https://cinemaretro.com/index.php?/archives/7649-REVIEW-THE-ONLY-GAME-IN-TOWN-1970-STARRING-ELIZABETH-TAYLOR-AND-WARREN-BEATTY-ON-BLU-RAY-FROM-TWILIGHT-TIME.html
Stevens, G. (Director). (1970). The Only Game in Town [Motion Picture]. United States: 20th Century Fox Film Corp.
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