Performance Development and Management Plan at Starbucks Research Paper

Running head: STARBUCKS STARBUCKS 18Performance Management Plan Development: StarbucksTable of ContentsOverview of the Company\'s Landscape 4Background of the company 4Overall current performance Financially and Company-wide 5Starbucks\' Financials 5Americas 6International 6Channel Development 7Company Strategies 7Product Strategies 8Service Strategies 9Market and Competitor Analysis 10Competitors of Starbucks in the USA 11Competitors of Starbucks in the UK 12Competitors of Starbucks in China 12Starbucks competitors\' market share 13Any other data needed to better understand the company\'s landscape 13KPI Process Using BSI Framework 14Describe alternative measures (4-5 measures) 15Learning and Growth 15Internal business 16Customer 16Financial 17Select the right measurement(s) for each goal/objective (see the Excel Spreadsheet in eLearning) 17Define composite indicators as needed 18Set targets and thresholds 18Define and document selected performance measures 19Develop the Mock-up Scorecard for the Company (See Excel Spreadsheet) 20Proposed Starbucks Automation Tool 22Performance Improvement Plan 24Conclusion 24References 26Overview of the Company\'s LandscapeBackground of the companyStarbucks was founded in 1971 in Seattle city, USA, to move the coffee drinking ways to another level. They had identified a market gap, and they had noted a need to create a great place where people could relax after work or when away from home. Enjoying a cup of coffee was one of the best ways to welcome that feeling of calmness. Coffee lovers in America welcomed this initiative, and many people who enjoy having a coffee cup believe that Starbucks taught them a different way of having coffee. In America, they think that the whole world has a lot to learn from this coffeehouse. (MartinRoll, 2020).Starbucks has expanded throughout the world, and they are always strategic when opening new branches. They started their operation in Tokyo in 1996. Two years later, they opened a new store in the U.K. and in 2002 another unit in Mexico City. Starbuck became very famous in Russia in 2007, and they responded to this by opening a new store in Ho Chi Minh City, Vietnam, in 2013. Another milestone was in February 2014 when they entered Brunei. Brunei is the 15th market in Asia and 64th globally, and Penetrating this market was a big plus. In 2015, Starbucks reached 99% of ethically sourced coffee by opening a new branch in Panama. The firm has sustained a stable and rapid growth rate, and over 30,000 stores were operational in 80 countries as of June 2019 (MartinRoll, 2020).Starbucks changed its top leadership on April 03, 2017, with Kevin Johnson taking over from CEO Howard Schultz. Kevin Johnson was the best fit for the job since he served as a board member since 2009 and the chief operating officer since 2015. Since Kevin Johnson took the lead, he has overseen implementing the following initiatives: craft iced teas, elevated food options, and coffee innovation. (MartinRoll, 2020).Starbucks has divided its operation into three segments, which are Channel development, international, and America. To position their brand even higher, they sell tea products and coffee through licensed stores such as groceries. Starbucks also buys and roasts coffee through its worldwide stores. They are also involved in the production and sales of other beverages such as tea. Other brands that operate under Starbucks include Princi, Evolution Fres, Seattle\'s Best Coffee, Ethos, and Teavana (Reuters, n.d).Overall current performance Financially and Company-wideStarbucks has dominated the coffee selling business for over five decades now. They get involved in the whole coffee production process from roasting, marketing, and selling the finest coffee. As part of expanding their operation, they are selling other branded products, including food and beverages. As of September 27, 2020, The Firm had opened over 32,00 stores in 83 markets, and they were all operational. Having…

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…and file sharing, which require a lot of movement.Performance Improvement PlanThe management team should often evaluate Performance management systems s to identify possible improvements. Starbuck will put in place a monitoring system to track the completion management activities. Reports of completed performance management forms usually get submitted to management for evaluation in a manual way. The use of a system can simplify the process by automating the entire process from submission to signing the forms. Forms that are submitted in electronic means always easy to handle. Computers systems can filter the records using different criteria, saving much time for the management.ConclusionMany experienced stakeholders agree that having a tool to manage processes is essential. Tools alone will not produce results but a combination of dedicated teams willing to use tools to streamline operations. The seriousness of managers and employees in using the tools to fix the challenges changes the game. Tools should add value to the already working system by automating the tedious processes (Pulakos, 2004). Starbucks is putting the following aspects in use to implement a working performance management plan.a) Pilot testingb) Training managers and employeesc) Improvement and evaluationMany factors will determine Starbucks\' performance management system\'s effectiveness. However, these three factors will have a more significant impact: One, Starbucks should reference the current working system when implementing the proposed plan; secondly, SAP should be used to automate the processes and more so the ones that are monotomous. Third, how well the management and employees will use the system will determine how much benefits the system will bring. If Starbucks successfully implements this plan, it will maintain a top position in many years to come. Competitors are busy putting their cards in order. Therefore, Starbucks should follow the best practices when implementing a new strategy (Pulakos, 2004). \"Do I have your approval…