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Pages:4 (1094 words)
Sources:2
Document Type:Corporate
Document:#23366177
NikeIntroductionNike is one of the worlds largest suppliers of athletic shoes and apparel. The companys mission is to bring inspiration and innovation to every athlete in the world (Nike Mission, 2022). Nike is one of the worlds most successful businesses, and it has built its success on a commitment to meeting the needs of its customers. However, Nike also recognizes that it has a responsibility to the broader society in which it operates. This is evident in Nikes approach to environmental sustainability and corporate social responsibility (Nike Sustainability, 2022). Nike has long been a leader in sustainable manufacturing practices, and it has set ambitious goals for reducing its environmental impact in the years aheadsuch as its recycling and refurbishing programs. At the same time, Nike has also been a pioneer in supporting the rights of workers and ensuring that its supply chain is free of forced labor. These efforts have not always been easy, but they have helped to make Nike a more responsible and respected company.Summary of Primary ProductsNike designs, develops, and markets a variety of products, including sneakers, clothing, and equipment for a wide range of sports, including basketball, running, soccer, and more. In addition to its own brands, Nike also owns Converse and Hurley. Nike offers a wide range of digital services, including the Nike+ app (which allows users to track their workouts), NikeID (which allows customers to customize their products), and NikePlus (a loyalty program that offers members exclusive access to products and events). Nike is perhaps best known for its Air Jordan brand and its sponsorship of some of the worlds most famous athletes, including Michael Jordan, Tiger Woods, Serena Williams, and LeBron James. The companys slogan is Just Do It. Thanks to its innovative products, marketing campaigns, and partnerships with top athletes, Nike has built a global empire.Primary StakeholdersNikes primary stakeholders are its shareholders, employees, customers, and suppliers. The companys shareholders are its most important stakeholders because they have invested their money in Nike and expect to make a return on their investment. Nikes employees are also important stakeholders because they provide the labor that helps to produce the companys products. Customers are another key stakeholder group because…
…there is still a strong demand for social justice-minded brands, and that consumers are willing to support companies that take risks.ConclusionAs Nike continues to grow, it will need to find ways to balance the competing demands of shareholders, consumers, and society as a whole. This will be difficult, but if Nike can continue to put people first, it will be able to maintain its position as a global leader. While Nikes primary focus is on athletes, their mission also extends to society as a whole. As a global company, Nike is aware of the social and environmental issues that impact their business and they strive to be a force for positive change. Nike has been a leader in corporate social responsibility, working to improve the lives of workers in their supply chain and advocating for gender equality. In addition, Nike has taken steps to reduce their environmental impact, such as using recycled materials in their products and working with factories to improve energy efficiency. Its sponsorship of Colin Kaepernick has also raised its status as a leader in the social justice movement among African…
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Corporate Social Responsibility and Transnational Companies In this essay, I have discussed how essential Corporate Social Responsibility (CSR) is for the success of Transnational Corporations. UN Global Compact is also being discussed. I have also included case studies to support of Nike, Primark and Microsoft. Moreover, I have included positives and negatives about CSR and the factors that exist in CSR which may lead to the success of transnational corporations. Finally,
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But the shareholders themselves need to be more aware and more involved in their company's business in order for any meaningful change to sustain itself: Shareholders, the intended beneficiaries of the corporate vehicle, are the ultimate capitalists: avaricious accumulators with little fiscal risk and no legal responsibility for the way in which they pursue their imperative to accumulate. Shareholders, not corporations, show indifference to the needs and values of society. It
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For Nike, the better use of the $60M would be to first focus on how to create a more effective supply chain, sourcing, and partnership ecosystem that is in compliance to their CSR objectives and goals. The lives of thousands in the company's supply chain need to take precedence over the spending on a single spokesperson. Second, the value of a reputation for being transparent and trustworthy is far more
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Corporate Social Responsibility
Companies use Corporate Social Responsibility to assess their effect on the social and environmental wellbeing and take responsibility. CSR is primarily a mechanism for self-regulation. Firms track and make sure that they comply with the law, actively, including standards of ethics, international and national norms. Occasionally, the efforts by such companies may go beyond the regulatory requirements or the groups for the protection of the environment (Belfiore,
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Public Relations (Corporate social responsibility) The term 'Corporate Social Responsibility' refers to the social responsibility that a Company must honor towards the public, especially those people who have direct contact with and are therefore directly affected by the policies and actions of the company. The feeling that the social responsibility of multi-national companies are not of such standards that would satisfy the general public has lead to widespread protests and demonstrations
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The activities of businesses affect different stakeholders within the communities they operate in. They affect customers, employees, shareholders, suppliers, financiers, regulatory authorities, and communities. Accordingly, in their pursuit of economic objectives, business organizations have a responsibility to satisfy the concerns of stakeholders affected by their operations. This is the core of corporate social responsibility (CSR). CSR theory asserts that business organizations exist for not only profit motives, but also social