Mcdonaldization the Concept of 'Mcdonaldization' Term Paper

On the part of the customer, s/he saves effort and time by just browsing through web pages to buy the merchandise or products that s/he needs.

The second principle, calculability, pertains to the quantified nature of products or services offered to consumers. This practice is not only popular to enterprises that sell consumer goods, but it is also a popular practice in the services sector. Productivity of an employee in a communications center may be determined through a system wherein the number of calls received and dialed are monitored. In addition to this measure, an individual's productivity may also be assessed through the number of hours spent working in the office, determined through a time-keeping system.

The third principle, predictability is the implementation of standard behavior and actions, in order to make tasks faster and easier to conduct. This principle is evident in the adoption of standardized, formalized greetings that salespeople are encouraged to memorize as they greet, deal with, and thank customers after shopping in a mall, store, or boutique. The standard greeting is a sign of the predictability of customer service in almost all industries today.

Lastly, the principle of control is best reflected in the assembly-type system of division of labor in most companies today. From factory workers who are tasked to do a specific task the whole day, to service personnel expected to practice only one field of expertise (sales, marketing, accounting, etc.), control of the individual's skills and knowledge is widely-practiced and encouraged at the expense of the individual's self-development.