Study Document
Competitive Advantage Is Your Firm Term Paper
Pages:1 (328 words)
Sources:2
Subject:English
Topic:Definition
Document Type:Term Paper
Document:#87534963
In terms of Interfunctional Coordination, the company I work for is average, there is not a strong level of functional coordination to deliver customer value; rather the concentration is on creating stand-alone superstar products that carry other divisions financially.
The triad of Customer, Competitor, and Interfunctional Coordination that comprise the definition of a market-oriented culture (Narver, J. & Slater, S., 1990) are essential for competitive differentiation and competitive advantage. Further, the combining of these factors contributes to an organization becoming more agile and capable of responding to market conditions. The essence of competitive advantage is in aligning internal strengths or core competencies with external market opportunities while minimizing threats (Christiansen, C., 2001).
References
Narver, J. & Slater, S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54/4, 20-36. Retrieved December 3, 2007 from EBSCO Host database.
Christiansen, C. (2001) the past and future of competitive advantage. MIT Sloan Management Review,…
Sample Source(s) Used
References
Narver, J. & Slater, S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54/4, 20-36. Retrieved December 3, 2007 from EBSCO Host database.
Christiansen, C. (2001) the past and future of competitive advantage. MIT Sloan Management Review, Winter: 105-109. Retrieved December 3, 2007 from EBSCO Host database.
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