Study Document
...Prostate cancer Patient Scenario
1. What are the components of physical examination? Describe each component. (See Module 1, Commentary, Topic 8. Disease Categories, Part B. Steps in Diagnosis attached)
As per the course module, there are several components of a physical examination. To begin with, we have the observation of the diseases’ physical signs as well as assessment of a few factors such as skin color changes, stimuli responsiveness, alertness, mobility, facial expression, posture, etc. Next, there is the taking of the vital signs of the patient which could in this case be inclusive of the patient’s breathing rate, heart rate, blood pressure, etc. Third, yet another key component of physical examination is auscultation. In this case, a physician makes use of a stethoscope to listen a patient’s bowel movements as well as well as heart and lungs for abnormalities. Fourth is a procedure referred to as percussion. It is important to note……
References
American Heart Association (2020). Understanding Blood Pressure Readings. Retrieved from https://www.heart.org/en/health-topics/high-blood-pressure/understanding-blood-pressure-reading s
Davis, C.P. (2018). CT Scan vs. MRI Differences between Machines, Costs, Uses. Retrieved from https://www.medicinenet.com/ct_scan_vs_mri/article.htm
Palmer, A. (2005). A Simple Guide to Blood Pressure. Mason, OH: CSF Medical Communications.
Sawyers, T. (2019). CT Scan vs. MRI. Retrieved from https://www.healthline.com/health/ct-scan-vs-mri
Taylor, R. (2002). Family Medicine: Principles and Practice. New York, NY: Springer Science & Business Media.
Study Document
… the case presented are consistent with those presented by the patient, i.e. frequent urination. Differential diagnosis in this case would be diabetes and prostate cancer.
To ascertain the BPH diagnosis, physical exam and, if necessary, further tests to verify prostate enlargement would come in handy. The said physical exams could comprise of a digital rectal examination. Further, to ensure that the presenting symptoms … symptoms are not triggered by an infection, a urine test could be conducted. In some instances, it might be necessary to undertake a prostate biopsy.
The appropriate approach to treatment in this case would be dictated by quite a number of considerations that include; overall health, age, … to treatment in this case would be dictated by quite a number of considerations that include; overall health, age, and how large the prostate is. In the present scenario, a combination drug therapy would be considered. The……
References
Fisichella, P.M., Allaix, M.E., Morino, M. & Patti, M.G. (Eds.). (2014). Esophageal Diseases: Evaluation and Treatment. New York, NY: Springer.
Lacy, B.E. & Patel, B.K. (2017). Rome Criteria and a Diagnostic Approach to Irritable Bowel Syndrome. J Clin Med., 6(11), 95-101.
National Institute of Diabetes and Digestive and Kidney Diseases – NIDDK (2014). Symptoms & Causes of GER & GERD. Retrieved from https://www.niddk.nih.gov/health-information/digestive-diseases/acid-reflux-ger-gerd-adults/symptoms-causes
National Institute of Diabetes and Digestive and Kidney Diseases – NIDDK (2019). Irritable Bowel Syndrome (IBS). Retrieved from https://www.niddk.nih.gov/health-information/digestive-diseases/irritable-bowel-syndrome
National Cancer Institute (2019). NCI Dictionary of Cancer Terms. Retrieved from https://www.cancer.gov/publications/dictionaries/cancer-terms/def/benign-prostatic-hypertrophy
Study Document
… marketing emails to keep customers informed and to raise health literacy in the community, such as the need for screenings for breast or prostate cancer.
Healthcare content marketing is a great method of attracting healthcare consumers, as it focuses on spreading valuable information to the consumer. By educating ……
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
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