Study Document
… section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and services. … Capitalizing on this platform will enable Fero Beauty to cast a wider net on reaching its target audience (Al-Hadban et al., 2014).
Social responsibility Plan
A social responsibility plan elucidates the business’ approach of taking into consideration the different stakeholders, including consumers, employees, suppliers, shareholders, and the community as a whole. … the business’ approach of taking into consideration the different stakeholders, including consumers, employees, suppliers, shareholders, and the community as a whole. The social responsibility plan for Fero Beauty includes the following:
1. Promoting clothing items and accessories……
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
… of specific duties, enhanced interactions with other employees, and more employee engagement. However, the intervention was also associated with some disadvantages including reduced personal productivity, increased operational costs brought by team-building exercises, and disruptions in operations. Therefore, the implementation of the intervention could have been carried out … operational costs of the organization. In this regard, informal socialization activities that would be adopted would focus on enhancing employees engagement without compromising personal productivity. Some of the changes that would be made include changing the design of workspaces to enhance face-to-face interaction, employee recognition, and promoting ……
References
Bhui, K., Dinos, S., Galant-Miecznikowska, M., de Jongh, B. & Stanfeld, S. (2016, December). Perceptions of Work Stress Causes and Effective Interventions in Employees Working in Public, Private and Non-governmental Organizations: A Qualitative Study. BJPsych Bulletin, 40(6), 318-325.
Kelly, E.L., Moen, P. & Tranby, E. (2011, April). Changing Workplaces to Reduce Work-Family Conflict: Schedule Control in a White-Collar Organization. American Sociological Review, 76(2), 265-290.
Khan, N. & Khurshid, S. (2017, February). Workplace Stress and Employee Wellbeing: Case of Health Care Staff in UAE. European Scientific Journal, 13(5), 217-226.
Korte, R.F. (2007). The Socialization of Newcomers into Organizations: Integrating Learning and Social Exchange Processes. Retrieved from Institute of Education Sciences website: https://files.eric.ed.gov/fulltext/ED504550.pdf
Kossek, E.E. & Lee, K. (2017, October). Work-Family Conflict and Work-Life Conflict. Retrieved March 24, 2020, from https://oxfordre.com/business/view/10.1093/acrefore/9780190224851.001.0001/acrefore-9780190224851-e-52?print=pdf
Njegovan, B.R. & Kostic, B. (2014). Impact of Organizational Socialization Towards Employees’ Social Adaptation. Journal of Engineering Management and Competitiveness, 4(1), 34-40.
Van Kleef, D., Steen, T. & Schott, C. (2017, October 26). Informal Socialization in Public Organizations: Exploring the Impact of Informal Socialization on Enforcement Behavior of Dutch Veterinary Inspectors. Public Administration, 97(1), 81-96.
Zhou, S., Da, S., Guo, H. & Zhang, X. (2018, April 17). Work-Family Conflict and Mental Health Among Female Employees: A Sequential Mediation Model via Negative Affect and Perceived Stress. Frontiers in Psychology, 9(544), doi: https://doi.org/10.3389/fpsyg.2018.00544
Study Document
Sustainability
Literature Review
The Starbucks' Social responsibility & Sustainability (2017) outlines the company's plan for each on several fronts. These are complex issues, and they receive some complexity in their … has four main areas of focus: community, ethical sourcing, environment, and diversity. Roughly, community and diversity would fall into the category of social responsibility, as these cover community service, youth action, the Starbucks Foundation, the Ethos Water Fund, and the company's diversity plan. On the sustainability front, … such as diversity, but there is the community involvement element that distinguishes it from some other large companies.
The Wal-Mart approach to Global responsibility (2017) focuses a lot on sustainability. For Wal-Mart, this dovetails a lot with their approach on waste. The company has long recognized the … to that of
Starbucks.
Milton Friedman (1970) responded to the environmental movement of the 1960s and calls for greater levels of corporate social……
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Study Document
… Statement of the Ethical Dilemma
The case scenario in this company is the misuse of the telephone to place free calls and for personal benefit. This ethical dilemma was brought by changes in one of the company’s area telephone that started to operate differently by permitting users … worthy of their vigilant efforts.
Essential Facts
As evident in the scenario, misuse of Foxtrot Company’s telephone to place free calls and for personal benefit is rampant. Students, first-year cadets, members of the upper classes and cadets from other company areas are seemingly using the telephone…[break]…to safeguard ……
References
Cooper, T.L. (2012). The responsible administrator: An approach to ethics for the administrative role (6th ed.). San Francisco, CA: Jossey-Bass.
European Ombudsman. (2012, November 15). Ensuring Ethics in Public Administration: The Role of the Ombudsman. Retrieved June 7, 2020, from https://www.ombudsman.europa.eu/en/speech/en/49379
Kapstein, M. (2015). The Battle for Business Ethics: A Struggle Theory. Journal of Business Ethics, 144, 343-361.
Ondrova, D. (2017). Challenges of Modern Public Administration and Ethical Decision-Making. RAP, 3, 255-279.
Singh, A.K. & Mishra, N.K. (2018). Ethical Theory & Business – A Study Based on Utilitarianism and Kantianism. International Journal of Humanities and Social Development Research, 2(1), 97-113.
Stein, C. (2019, January 25). Ethical Considerations in Public Administration. PA Times. Retrieved June 7, 2020, from https://patimes.org/ethical-considerations-in-public-administration/
Study Document
… what works for oneself is important (Sanfilippo, 2020). If a person can work a lot and leave a little bit of time for personal recreation or responsibilities, that may be all that is needed. Others might find that they require more personal time and thus devote more of the ratio to their own lives instead of to work.
It is all about managing one’s time ……
References
Sanfilippo, M. (2020). How to improve your work-life balance. Retrieved from https://www.businessnewsdaily.com/5244-improve-work-life-balance-today.html
Weber, J. (2018). 17 Ways Companies Help Employees Achieve Work-Life Balance. Retrieved from https://www.projectmanager.com/blog/companies-help-employees-achieve-work-life-balance
Study Document
… for this stylish and effective method of contraception. We have established that customers in the target market are differentiated based on demographic factors, personal histories and expectations. These women are interested in a reversible contraception method that is safe and effective since it enables them to make … persona to improve understanding of the behaviors, needs, and demands of customers. Customer persona for this target market incorporates several factors including demographic, personal histories and expectations. Insights from the customer persona should be utilized to shape marketing tactics with respect to all elements (7Ps) of the ……
References
Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576.
Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.
De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.
Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,
Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.
Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.
Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.
Study Document
… a multicultural environment with minimal conflict enhancing my efficiency in task delivery. The Blogxer (2012) points out that an educated person has the responsibility of educating others, seeks to advance to a better future, creates and maintains……
References
Ahmad, A. (2013) \\\\\\'A Global Ethics for a Globalized World,\\\\\\' Policy Perspectives, 10(1), pp. 63–77. Available at: http://www.jstor.org/stable/42909298.
Bereiter, C. and Scardamalia, M. (2020) \\\\\\'What will it mean to be\\\\\\" educated\\\\\\" in 2020\\\\\\', The Gordon Commission on the Future of Assessment in Education.
Buller, P. F., Kohls, J. J. and Anderson, K. S. (1991) \\\\\\'The challenge of global ethics,\\\\\\' Journal of Business Ethics, 10(10), pp. 767–775. DOI: 10.1007/BF00705711.
Gampel, E. H. (2010) \\\\\\'A framework for reasoning about ethical issues\\\\\\', pp. 1–18. Available at: http://www.academia.edu/4323854/A_Framework_for_Reasoning_about_Ethical_Issues .
Gong, Q. and Zhang, L. (2010) \\\\\\'Virtue ethics and modern society—A response to the thesis of the modern predicament of virtue ethics _ SpringerLink,\\\\\\' Frontiers of Philosophy in China, 5(2), pp. 255–265.
Newton, L. (2008) \\\\\\'Hale Chair in Applied Ethics Resources - Manuals.\\\\\\' Available at: http://www.rit.edu/cla/ethics/resources/manuals/dgae1p1.html .
The Blogxer (2012) \\\\\\'Responsibilities of an educated person,\\\\\\' The Third Eye. Available at: http://enlighten-me-not.blogspot.co.ke/2012/03/responsibilities-of-educated-person.html .
Study Document
… Uber drivers were much faster to respond and the fares were cheaper. Riders loved it because they felt like they had their own personal chauffer. No matter where they were or what time of day it was, they could rely on an Uber driver to show up … because Uber drivers are not technically “employees” of Uber the company has no sense of accountability or of any plan for corporate social responsibility. Though the gig economy could be partly to blame for Uber’s driver employment status issue, the company has certainly exploited its contractors and …
Conclusion
Uber is in a good position as far as the ride share industry is concerned. However, the company’s lack of corporate social responsibility is not very positive and shows a troubling orientation towards the needs of its drivers. By refusing to hire full-time drivers as employees, ……
References
Bhuiyan, J. (2018). Uber’s sleek new product? Your safety. Retrieved from https://www.vox.com/2018/9/6/17824294/uber-safety-product-feature s
Bond, S. (2019). Uber Received Nearly 6,000 U.S. Sexual Assault Claims In Past 2 Years. Retrieved from https://www.npr.org/2019/12/05/785037245/uber-received-nearly-6-000-u-s-sexual-assault-claims-in-past-2-year s
Kaltner, J. (2018). Employment status of uber and lyft drivers: Unsettlingly settled. Hastings Women's LJ, 29, 29.
Malos, S., Lester, G. V., & Virick, M. (2018). Uber drivers and employment status in the gig economy: Should corporate social responsibility tip the scales?. Employee Responsibilities and Rights Journal, 30(4), 239-251.
North, A. (2019). It’s not just passengers being assaulted in Ubers. Drivers are at risk, too. Retrieved from https://www.vox.com/2019/12/7/20998646/uber-safety-report-sexual-assault-lyft-case s
Rapier, G. (2019). Uber scored a major victory when the US government ruled drivers aren't employees, but not everyone is happy. Retrieved from https://www.businessinsider.com/uber-drivers-disappointed-ruling-not-employees-2019-5
Reingold, J. (2013). Southwest’s Herb Kelleher: Still crazy after all these years. Retrieved from http://fortune.com/2013/01/14/southwests-herb-kelleher-still-crazy-after-all-these-years/
Rogers, B. (2016). Employment rights in the platform economy: Getting back to basics. Harv. L. & Pol'y Rev., 10, 479.
Study Document
… are presented in the paper’s conclusion.
Integrity
This pillar was selected because it can serve as a reflection of people’s innermost thoughts and personal values. Some people may describe others as having or not having integrity, though, without really understanding what the word means. For the purposes … others as having or not having integrity, though, without really understanding what the word means. For the purposes of this paper, a good personal definition of integrity is “doing what is right even when no one is watching.” This pillar can be especially challenging when mere humans … it provides a valuable gauge of how they will likely respond to other temptations in the future.
This pillar is important to me personal because humans are frequently confronted with ethical dilemmas that demand immediate responses, and people with integrity tend to respond in ways that avoid … the problem even further by……
Study Document
… able to use carbon offsets, such as planting forests in our supplier countries, many of which are critical as carbon sinks.
Corporate social responsibility is a major issue in coffee. The typical issue is with regards to the farmers, and their ability to earn a fair wage … reporting on domestic issues such as fair wages, wage equity, and other initiatives that are generally of concern in America, where corporate social responsibility is concerned.
Recommendation
It is recommended that all of these plans are taken into account, and executed. Fiyeli has aggressive growth plans, but ……
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
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