Study Document
… success has been its ability to brand itself as the company that produces the products champions use. Nike is associated with winners like michael jordan and Tiger Woods and LeBron James. When people think of Nike, they think of winning, and the trademark phrase of the company—“Just Do … promote its shoes and other products by getting the celebrities of the sporting world to wear them. The company’s first line of Air jordan was like a new dawn for Phil Knight, who had the vision to see the Nike Empire unfolding before his eyes. The Air … was like a new dawn for Phil Knight, who had the vision to see the Nike Empire unfolding before his eyes. The Air jordan campaign caught fire and turned Nike into a powerhouse.
Stock Performance
Under Phil Knight’s guidance, Nike charged ahead in terms of stock price, ……
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
… Lakers for 20 seasons.
During his professional career, Kobe became well-known as one of the greatest basketball players of all time, even surpassing michael jordan in number of all-time points earned. He gave himself the nickname Black Mamba, which became popular with his fans. A non-exhaustive list of ……
Badenhausen, Kurt. “Kobe Bryant’s $600 Million Fortune: How He Won On- And Off-The Court.” Forbes. 28 January 2020. https://www.forbes.com/sites/kurtbadenhausen/2020/01/28/kobes-600-million-fortune-how-he-scored-onand-offthe-court/#75edd8766d36 . Accessed 15 March 2020.
Biography.com Editors. “Kobe Bryant Biography.” A&E Television Networks. 25 February 2020. https://www.biography.com/athlete/kobe-bryant . Accessed 15 March 2020.
CBS News. “Kobe Loses McDonald’s Deal.” CBS News. 23 January 2004. https://www.cbsnews.com/news/kobe-loses-mcdonalds-deal/ . Accessed 15 March 2020.
Sanchez, Ray. “Kobe Bryant Was a Living Legend. In His Final Hours, He Was an Ordinary Dad and Friend.” CNN. 3 February 2020. https://www.cnn.com/2020/02/02/us/kobe-bryant-final-hours/index.html. Accessed 15 March 2020.
Wikipedia. “Kobe Bryant.” Wikipedia. 8 March 2020. https://en.wikipedia.org/wiki/Kobe_Bryant . Accessed 15 March 2020.
Study Document
...Michael jordan Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
About Nike. (2020). Retrieved from https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
We have over 150,000+ study documents to help you.
Sign Up for FREE