Business Proposal Food Emporium -- Business Proposal Business Proposal

Business Proposal

Food Emporium -- Business Proposal

This business proposal outlines an emerging model for food preparation. The business will be called the "Food Emporium" and will be located in the downtown Kuwait City area. The overall trend in food services is one that is learning towards health and this trend is expected to develop exponentially as more and more consumers become more health conscious and discover the advantages of living healthier lifestyles. The model consists of some combination or blend of a coffee shop, a cooking school, and retail shop mixed into one spread across two floors. Customers can partake in any of the activities within the store; however it is recommended that they enjoy all three simultaneously to receive the full experience that the location has to offer.

The layout is carefully designed to ensure that the most effective use of space is maintained. On the top floor is the coffee shop and in the middle are the fully equipped kitchen stations where the cooking classes take place. There will be another cooking station in the ground floor (shop part) of the area where you can see the bakers make the bread and baked goods. Everything is designed as an open plan where everything is viewable, so you see your food or other people's food being made fresh. Although there will be staff members who can prepare food for customers, the idea is for the customer to be actively participating in the food preparation. Customers can prepare meals in conjunction with the instructors so that they can learn the techniques. The idea is to build a community of people who enjoy healthy living and provide a relaxed and open environment where people can collaborate within this atmosphere.

Business Model Outline

The company will be operating within the food services industry which entails a great deal of competition. The operation will be headquartered in Kuwait and will be developed to grow on a franchise model. The model will produce income in a variety of ways. First there will be a retail operation that sells the freshest food and produce available in the area. This will serve as the core of the business. However, customers can also take classes or even rent kitchen space in order to prepare the food they have already purchased. There will be a discount available for customers who have purchased their ingredients directly from the operations retail space. There will also be a coffee facility that will allow customers to sit leisurely and drink premium beverages.

The business model is directly challenges some of the traditional food preparation and food service traditions. However, this is a result of an industry trend and this emerging sector is predicted to experience rapid growth as more and more consumers begin to take their diets more seriously. Therefore the target market and demographic will consist of those consumers within regional proximity within Kuwait. It…